What is design?

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To design is to conceptualize, to recognize and execute a process to ensure a practical product. It means to plan for an object which will see other uses, whether it be communication or functionality. Design is not fine art, whereas art is meant to be interpreted, design is meant to be understood. There are many forms of design, and many types of designers.

Good design -
is purposeful
is clear
is functional
is interesting
is unique
is focused

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
-- Antoine de Saint-Exuper